So who exactly is “The Site Coach”? We’re a husband and wife team – Mala & Luke Webber. We’ve been working together for about 13 years, married for 9 and currently live in the Eastern Suburbs of Australia.
Ten years ago we started our own entrepreneurial journey and decided to launch an online business. Yes, we made every mistake under the sun, we even hired a programmer and had him build our site from scratch in a code we had never heard of. Code-schmode, it was all the same to us, some foreign type of technology that a techie guy would handle.
The process took twice as long as we expected, and although we got what we wanted, it was never perfect, and something always needed fixing. But we had a website! That’s all people wanted to hear – we were up with technology and ahead of everyone else who didn’t have one.
Fast forward 2 years and our site had been rebuilt into a totally different platform, twice! After we rebuilt it with another programmer, and wasted more money, we then did some research and found that this very simple software called WordPress is what we should have been building in. That research led to a bit more, and a bit more, and then eventually we taught ourselves everything we needed to know about building websites in WordPress. Who would have thought that we would have become ‘techies’?
In 2008 TheSiteCoach started. Our goal is to help businesses who are starting out online avoid costly mistakes, and to help bigger businesses to grow and build their customer relationships, and of course, to make the online world a less intimidating one.
Hopefully along the way we will be able to share some stories that will inspire and motivate you to continue on your entrepreneurial journey with confidence and determination!